Getting people in the door of your gym is a major concern for most gym owners. They want to make sure their membership numbers keep going up so that they can keep making a profit.
The major goal here is not only to get people coming in the door the first time but ultimately returning many times after that.
There are many factors that can determine whether or not a member is happy with their gym experience and the staff you hire can play a significant role in that.
If your staff is rude, incompetent, or unwilling to help and answer questions then you can count on your potential members never returning again.
Here are a few tips on how to find the right staff for your gym.
Think About What You Want In Your Gym Staff
Picture this, you’re a customer in a gym and you have a question.
A staff member approaches you, what kind of attitude do they have? How helpful are they in answering your question? What kind of emotions would you like to walk away from the conversation feeling?
These are the things to look for in a staff member.
Try building a list of scenarios and reading them aloud to your potential employee. Then, have them answer how they would personally handle that situation. If you like their answers chances are they will be a good fit.
You’ll never find the right employee if you don’t have an idea of the kind of employee you’re looking for.
Listen Up For Potential Gym Staff
You won’t always hire people who apply. Keep your eyes and ears open for good people who might be interested in an opportunity to work for a great gym.
Also, be watching for helpful and knowledgeable people. They may not have known that they’d be a good fit at a gym until you explained the job position to them.
There are many hidden gems in the people you come in contact with everyday so make sure you are taking advantage of every option you have when looking for great staff.
It isn’t hard to fake a “helpful” personality so you’ll have to be extra vigilant when trying to identify this trait.
Using your list of scenarios, give them situations where it pays to be helpful. If they pass then that’s a great step in the right direction. Once this is identified as a key trait in a person, you know you’ve got a great future gym staff member on your hands.
Genuinely helpful people are those who care about others and want them to succeed.
The types of people that boost motivation in others and can do so for your clients.
Your clients will not only get a better workout but they take that motivational spirit home with them and it’ll keep them coming back for more.
Teachers Of Fitness Classes
There’s nothing quite like signing up for a class only to find out that the teacher is learning as they go. It’s important to make sure if you are looking to hire a teacher for a class that they are qualified to actually teach it!
That’s not to say that you can’t start a new person who’s never taught a class before. Just make sure you provide plenty of training and that they show a strong willingness to learn.
This will ensure that your clients have the best experience possible.
Train Them Your Way
If you are hiring employees that have worked at other gyms in the past they may remember how that gym’s owner liked things done and try to replicate that at your gym.
This can be a major problem if it is very different from the way you handle certain things.
If you don’t show your staff the way you like things done they won’t know. This can lead to a number of frustrations and can make even the best of staff members look bad.
Be very clear on expectations from the beginning to avoid pitfalls along the way.
Finding the perfect fitness staff for your gym can be a challenge.
You’ll want to make sure they are kind, helpful, knowledgeable, aware of how you like things done, and most importantly willing to grow with your business.
Knowing what you’re expecting out of future gym staff is key to finding and keeping the great ones that will bring your gym up and guarantee success.